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In the Office
My entrepreneurial spirit has propelled a dynamic career focused on leveraging AI to transform sales and business operations. With a keen eye for innovative problem-solving and strategic growth, I am committed to partnering with organizations that align with my core values, ensuring meaningful and impactful collaboration.
Central to my approach is prioritizing excellence through AI-driven strategies, from concept to execution. I have thrived in various roles, from strategic planning to hands-on problem-solving, consistently focusing on utilizing AI to turn innovative ideas into successful business outcomes.
As a servant leader with a people-first philosophy, I strive to empower teams with AI tools and data-driven insights, fostering an environment where success is shared, growth is celebrated, and challenges are embraced as opportunities for learning.
I advocate for data-driven decision-making enriched with AI analytics while recognizing the importance of human insight in interpreting data. This balanced approach ensures robust and effective sales enablement strategies that understand and meet customer needs effectively.
In my journey, I take pride in being actively involved in every project, guiding, supporting, and inspiring teams to excel and innovate. My ultimate goal is to harness AI to enhance our capabilities and drive success across all levels of professional engagement.
Outside the Office
You'd be right to think that my entrepreneurial drive extends well beyond the office walls. Born from my days as a college athlete at UPENN, my thirst for adventure now finds me engaged in offshore sailboat races, tackling the mental and physical challenges of mountaineering snowy peaks, and exploring the wilderness through backpacking in forests and high deserts. Whether it's catching big waves or leading group fitness classes, I'm always eager to deepen my understanding of these activities and foster a community around these passions.
Accompanying me on every adventure is my loyal Siberian Husky, Loki, who is as enthusiastic about our escapades as I am—whether they're in the office or out in the wild.
But my commitment doesn't stop at personal pursuits. I am deeply invested in supporting small businesses. Through my consultancy, EdgeUniversity.ai, I offer free Generative AI training to local Chambers of Commerce, Small Business Development Centers, and AI 4 ALL initiatives, helping entrepreneurs harness the power of AI to drive their businesses forward. This blend of adventure, continuous learning, and community support fuels my professional endeavors and personal growth.
Experience
Summary:
Experienced Sales Enablement Leader with a strong entrepreneurial track record and a knack for pioneering innovative sales strategies in tech-driven environments. My diverse expertise fuels a straightforward, effective approach to integrating AI with sales processes, enhancing team performance and market penetration. Confident in my ability to bring fresh perspectives and actionable insights to my team, I aim to drive growth and secure market leadership by leveraging my proven skills in creative problem-solving and strategic execution.
Professional Experience:
Manager, Enterprise Enablement | Ting Fiber Internet | 2021 - Present
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Market Analysis and Expansion Strategy: Spearheaded a comprehensive TAM analysis across 15 national markets, driving pivotal sales strategies and product development decisions. This analysis directly contributed to identifying over $30M in critical must-win deals, significantly bolstering market expansion efforts.
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Go-to-Market Strategy Development: Devised and executed a targeted go-to-market strategy across six niche verticals, achieving a 120% increase in sales funnel growth year-over-year. This strategy notably enhanced lead segmentation and accelerated market penetration.
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Sales Team Restructuring: Orchestrated a strategic reorganization of the sales team, integrating BDRs and AEs. Managed headcount budgeting, growth forecasting, talent acquisition, and OKR development, alongside comprehensive on-boarding and training programs. This restructuring fostered a more dynamic and effective sales force.
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AI-Driven Sales Training: Led weekly Generative AI learning sessions, focusing on automation, market research, competitive analysis, and high EQ / soft skill development. These sessions were instrumental in enhancing sales team efficiency and expertise in advanced technology applications.
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Sales Enablement and Optimization: Established and led the Enterprise Sales Enablement function, significantly optimizing lead sourcing, segmentation, and automated outreach sequences. This initiative resulted in more efficient lead generation and conversion processes.
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Technology Stack Leadership: Acted as the team lead for tech stack evaluation and deployment, achieving a twofold increase in usage and adoption. This leadership directly contributed to a 120% growth in the sales funnel year-over-year, marking a milestone in sales efficiency.
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Sales Process Analysis and Optimization: Analyzed the end-to-end sales process, including cross-functional dependencies, and developed a comprehensive roadmap for optimization and automation. This initiative resulted in a 30% increase in pipeline velocity, streamlining the sales cycle.
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Marketing Collaboration for Customer Profiling: Collaborated with marketing to develop Ideal Customer Profile personas across 15 national markets. This partnership enhanced targeted marketing efforts and improved customer acquisition strategies.
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Sales Training Material Development: Compiled a comprehensive library of sales process documentation and training materials, supporting the team's growth from a headcount of 11 to 29 in just 12 months. This resource was instrumental in maintaining consistency and quality in sales practices during rapid team expansion.
Consultant, Platform Operations | Yankee Line
2021 - 2022 Boston Mass Transit Shutdown:
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Led a team of 240 members, successfully coordinating mass transit diversion for over 100,000 passengers daily.
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Developed a proprietary scheduling and dispatch model, optimizing efficiency and ensuring compliance with regulations.
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Standardized schedule and performance reporting to meet local, State and Federal requirements
2020 - 2021 State of Colorado Mobile COVID Vaccination Program:
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Managed a team of 50+ cross-functional team members across 15 separate organizations, overseeing the safe administration of over 15,000 vaccines in a novel mobile vaccine program
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Built an operations and compliance platform with standardized performance reports and inventory forecasts under direct oversight by Colorado Public Health Department , facilitating a 5x program scale-up
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Developed a web-based, self-service buy flow to accelerate client vaccine appointments by 500% and to facilitate market research to support Public Health marketing strategy
Founder | Boca Roja Wine Adventures | 2016 - 2020
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Built and Scaled a Global High-Performance Sales Team, growing revenue by 100%+ YOY for 5 consecutive years and driving over $2M in sales.
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Created Cross-Selling Programs with Enjoy Valle DTC Wine Club, generating $80K in ARR at launch and achieving 20% quarterly growth.
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Empowered Teams Through Servant Leadership, improving NPS by 30 points and decentralizing operations for faster decision-making.
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Developed a global Customer Success Organization, making Boca Roja the highest-rated wine tour company in Mexico in history
Director of Enterprise Sales | Enjoy Valle | 2019 - 2020
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Launched first subscription model wine club for Mexican wine from Valle de Guadalupe
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Closed 10 key enterprise closed in 12 months with projected annual revenue of over $300k
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Developed turn-key partner onboarding and implementation program to grow platform by 3x
Partner // VP of Operations | CoastEdge Partners | 2011 - 2016
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Designed an Institutional-Grade Operations Platform, enabling the firm to support 100% AUM growth while optimizing sales enablement processes for greater efficiency.
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Developed Key Sales Enablement Tools, including pitch decks, case studies, and social media content that aligned with executive leaders’ strategies
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Led Relationship-Driven Sales Strategy, managing a $200M+ asset pipeline and implementing tailored enablement approaches that secured long-term client retention
Professional Hard and Soft Skills:
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Strategic Sales Planning
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Business Operations Management
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Team Leadership and Development
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Data-Driven Decision Making
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Entrepreneurial Innovation
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Cross-Functional Collaboration
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Customer Relationship Management
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Process Optimization
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Empathetic Servant Leadership
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Adaptability and Versatility
Side Hustles
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EdgeUniversity.ai -- training small business owners and teams on how to leverage generative AI
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Small Business Development Center -- Generative AI subject matter expert and client advisor
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AI 4 ALL - Inclusive AI Career Development volunteer
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Sales Enablement
Develop training and resources to increase pipeline development, accelerate pipeline velocity, uncover actionable insights from pipeline analysis, implement best CRM practices for data hygiene and productivity and support lead segmentation for highly targeted outreach through automated techniques.
Business Automation
Leverage AI and LLMs to save organizations and Individual Contributors 20-50% of their time by automating functions across all business areas including: sales, marketing human resources, business operations, strategy, finance, administration, data analysis and others.
Business Operations
Operator who is relentlessly focused on creating consistent, high-quality results. Work with all stakeholders to design and implement processes to improve results and efficiency. Effective, high EQ change management skills ensure cohesive team effort leading to outsized results.
Enterprise Sales
Formulaic approach to sales, focused on filling the top of the funnel with qualified leads through outbound efforts and networking. Manage pipeline to identify risks/opportunities & support senior managers forecasting efforts.
Testimonials
No one raves about average...
"Working with Tim is inspiring because to him, anything is possible. He is always challenging the status quo and pushing forward new ideas that seemed impossible to everyone - until they weren’t."
Former COO at Boca Roja
"Tim's had an incredible ability to help a client believe in his vision and inspire confidence which lead to them expanding the relationship tremendously."
Operational consulting client (healthcare infrastructure)
"We worked directly with the owner, Tim Barnes, who is incredibly responsive including very late nights and weekends. The guy knows how to hustle."
Fortune 1000 corporate client
"He is the definition of "plug and play". Tim is a quick study, he has tons of energy and nothing seems to ever rattle him. It is kind of amazing to watch."
